Insights

Expanding Product Portfolio Bajaj Electricals offers a broad range of consumer appliances and lighting solutions, including LED lighting, street lighting, and industrial illumination, providing multiple avenues for cross-selling modern, energy-efficient products to both retail and institutional clients.

Strong Market Presence With a vast distribution network of over 660 distributors, 200,000 retail outlets, and a reach across 19,000 pin codes, Bajaj Electricals has established a dominant position in the Indian market, presenting opportunities to introduce new product lines and expand market share.

Focus on Sustainability The company’s emphasis on sustainable and community-focused CSR initiatives highlights a potential demand for eco-friendly and socially responsible appliances and lighting products among environmentally conscious consumers and corporate clients.

Technological Integration Utilizing advanced tech such as Google Cloud IoT and Docker suggests Bajaj Electricals is positioned to leverage digital solutions and smart home or industrial automation products to meet growing demand for connected appliances.

Recent Strategic Moves Recent leadership appointments, global partnerships, and investments like funding into KTM indicate a proactive approach to innovation and diversification, opening doors for collaborative ventures, customized solutions, and entry into new emerging markets.

Similar companies to Bajaj Electricals Ltd(Brand : Morphy Richards)

Bajaj Electricals Ltd(Brand : Morphy Richards) Tech Stack

Bajaj Electricals Ltd(Brand : Morphy Richards) uses 8 technology products and services including Google Optimize, PTC Creo, Docker, and more. Explore Bajaj Electricals Ltd(Brand : Morphy Richards)'s tech stack below.

  • Google Optimize
    A/B Testing
  • PTC Creo
    Cad & Graphics
  • Docker
    Containerization
  • Google Cloud IoT
    Data Management Platforms
  • Cart Functionality
    E-commerce
  • Bootstrap
    UI Frameworks
  • YouTube
    Video Players
  • Plesk
    Web Hosting

Media & News

Bajaj Electricals Ltd(Brand : Morphy Richards)'s Email Address Formats

Bajaj Electricals Ltd(Brand : Morphy Richards) uses at least 1 format(s):
Bajaj Electricals Ltd(Brand : Morphy Richards) Email FormatsExamplePercentage
First.Last@bajajelectricals.comJohn.Doe@bajajelectricals.com
92%
FirstL@bajajelectricals.comJohnD@bajajelectricals.com
6%
LastF@bajajelectricals.comDoeJ@bajajelectricals.com
1%
First.L@bajajelectricals.comJohn.D@bajajelectricals.com
1%

Frequently Asked Questions

Where is Bajaj Electricals Ltd(Brand : Morphy Richards)'s headquarters located?

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Bajaj Electricals Ltd(Brand : Morphy Richards)'s main headquarters is located at Veer Nariman Road, Mumbai, Maharashtra 400001, IN. The company has employees across 4 continents, including AsiaNorth AmericaAfrica.

What is Bajaj Electricals Ltd(Brand : Morphy Richards)'s phone number?

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You can contact Bajaj Electricals Ltd(Brand : Morphy Richards)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bajaj Electricals Ltd(Brand : Morphy Richards)'s official website and social media links?

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Bajaj Electricals Ltd(Brand : Morphy Richards)'s official website is bajajelectricals.com and has social profiles on LinkedIn.

How much revenue does Bajaj Electricals Ltd(Brand : Morphy Richards) generate?

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As of September 2025, Bajaj Electricals Ltd(Brand : Morphy Richards)'s annual revenue reached $750M.

What is Bajaj Electricals Ltd(Brand : Morphy Richards)'s SIC code NAICS code?

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Bajaj Electricals Ltd(Brand : Morphy Richards)'s SIC code is 3699 - Electrical Machinery, Equipment, and Supplies, Not Elsewhere NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Bajaj Electricals Ltd(Brand : Morphy Richards) have currently?

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As of September 2025, Bajaj Electricals Ltd(Brand : Morphy Richards) has approximately 7.9K employees across 4 continents, including AsiaNorth AmericaAfrica. Key team members include Chief Operating Officer: V. C.Chief Compliance Officer & Company Secretary: P. D.Chief Financial Officer: E. P.. Explore Bajaj Electricals Ltd(Brand : Morphy Richards)'s employee directory with LeadIQ.

What industry does Bajaj Electricals Ltd(Brand : Morphy Richards) belong to?

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Bajaj Electricals Ltd(Brand : Morphy Richards) operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Bajaj Electricals Ltd(Brand : Morphy Richards) use?

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Bajaj Electricals Ltd(Brand : Morphy Richards)'s tech stack includes Google OptimizePTC CreoDockerGoogle Cloud IoTCart FunctionalityBootstrapYouTubePlesk.

What is Bajaj Electricals Ltd(Brand : Morphy Richards)'s email format?

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Bajaj Electricals Ltd(Brand : Morphy Richards)'s email format typically follows the pattern of . Find more Bajaj Electricals Ltd(Brand : Morphy Richards) email formats with LeadIQ.

When was Bajaj Electricals Ltd(Brand : Morphy Richards) founded?

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Bajaj Electricals Ltd(Brand : Morphy Richards) was founded in 1938.
Bajaj Electricals Ltd(Brand : Morphy Richards)

Bajaj Electricals Ltd(Brand : Morphy Richards)

Appliances, Electrical, and Electronics ManufacturingIndia5001-10000 Employees

Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company. Headquartered in Mumbai with a turnover of INR 4,828 crores (FY 24-25), it is a part of the $100 bn+ multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions.
Bajaj Electricals’ business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nex, Morphy Richards and Nirlep. They have an expansive network of 18 branch offices, 660+ distributors, and ~ 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess in street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialised illumination projects on a turnkey basis amongst other solutions. 
The Company believes in creating happiness with sustainability by focusing on the four key CSR pillars - Sustainability, Diversity & Inclusion, Employee Volunteering & Community Initiatives. Through their CSR initiatives, they enable sustained impact in environmental sustainability, education, health, arts & culture and community development achieved by direct implementation and via NGO partners.

Section iconCompany Overview

Headquarters
Veer Nariman Road, Mumbai, Maharashtra 400001, IN
Phone number
SIC Code
3699 - Electrical Machinery, Equipment, and Supplies, Not Elsewhere
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1938
Employees
5001-10000

Section iconFunding & Financials

  • $100M$1B

    Bajaj Electricals Ltd(Brand : Morphy Richards)'s revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Bajaj Electricals Ltd(Brand : Morphy Richards)'s revenue is in the range of $100M$1B

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