Insights

International Expansion ba&sh has recently opened flagship stores in major international cities like New York and Singapore, indicating a strong focus on global market presence. This expansion presents an opportunity to tap into diverse customer bases and increase sales through targeted marketing strategies tailored to these specific regions.

Strategic Partnerships The partnerships with companies like Nativa and VEJA showcase ba&sh's commitment to sustainability and innovation in fashion. Leveraging these collaborations in marketing campaigns can attract environmentally-conscious consumers and enthusiasts of ethical fashion, potentially driving sales growth in the sustainable fashion segment.

Distinct Parisian Style The distinctly Parisian style of ba&sh, known for fusing freedom and elegance, sets it apart in the fashion market. Highlighting this unique brand identity in sales pitches and promotional materials can resonate with fashion-forward customers seeking Parisian chic, creating a strong selling point to drive sales and brand loyalty.

Leveraging Private Equity Support With L Catterton's acquisition stake in ba&sh, the brand has gained support for development and expansion. Highlighting this backing in sales conversations can instill confidence in potential buyers, showcasing the brand's stability and growth potential that can boost trust and facilitate larger sales deals.

Technology Integration ba&sh utilizes a range of tech tools like AB Tasty, WhatsApp Business, and Microsoft, reflecting a commitment to enhancing customer experience through digital innovation. Leveraging these technologies in sales processes, such as personalized messaging or virtual try-on experiences, can drive engagement and conversion rates, unlocking new sales opportunities.

ba&sh Tech Stack

ba&sh uses 8 technology products and services including AB Tasty, Google Hosted Libraries, OWL Carousel, and more. Explore ba&sh's tech stack below.

  • AB Tasty
    A/B Testing
  • Google Hosted Libraries
    Content Delivery Network
  • OWL Carousel
    Javascript Libraries
  • WhatsApp Business
    Live Chat
  • Chronopost
    Logistics
  • Microsoft
    Miscellaneous
  • MyWebsite
    Page Builders
  • Quill
    Rich Text Editors

ba&sh's Email Address Formats

ba&sh uses at least 1 format(s):
ba&sh Email FormatsExamplePercentage
First.Last@ba-sh.comJohn.Doe@ba-sh.com
71%
First@ba-sh.comJohn@ba-sh.com
22%
FirstLast@ba-sh.comJohnDoe@ba-sh.com
4%
F.Last@ba-sh.comJ.Doe@ba-sh.com
3%

Frequently Asked Questions

Where is ba&sh's headquarters located?

Minus sign iconPlus sign icon
ba&sh's main headquarters is located at 67 avenue Raymond Poincaré Paris, 75116 FR. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is ba&sh's phone number?

Minus sign iconPlus sign icon
You can contact ba&sh's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ba&sh's official website and social media links?

Minus sign iconPlus sign icon
ba&sh's official website is ba-sh.com and has social profiles on LinkedIn.

How much revenue does ba&sh generate?

Minus sign iconPlus sign icon
As of June 2025, ba&sh's annual revenue reached $750M.

What is ba&sh's NAICS code?

Minus sign iconPlus sign icon
ba&sh's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ba&sh have currently?

Minus sign iconPlus sign icon
As of June 2025, ba&sh has approximately 1.1K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: A. D.Chief Executive Officer: D. T.Chief Brand & Marketing Officer: E. R.. Explore ba&sh's employee directory with LeadIQ.

What industry does ba&sh belong to?

Minus sign iconPlus sign icon
ba&sh operates in the Retail Apparel and Fashion industry.

What technology does ba&sh use?

Minus sign iconPlus sign icon
ba&sh's tech stack includes AB TastyGoogle Hosted LibrariesOWL CarouselWhatsApp BusinessChronopostMicrosoftMyWebsiteQuill.

What is ba&sh's email format?

Minus sign iconPlus sign icon
ba&sh's email format typically follows the pattern of . Find more ba&sh email formats with LeadIQ.

When was ba&sh founded?

Minus sign iconPlus sign icon
ba&sh was founded in 2003.
ba&sh

ba&sh

Retail Apparel and FashionParis, France1001-5000 Employees

A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women

Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it. 

In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.

Section iconCompany Overview

Headquarters
67 avenue Raymond Poincaré Paris, 75116 FR
Phone number
Website
ba-sh.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2003
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    ba&sh's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    ba&sh's revenue is in the range of $100M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.