Established Market Presence With over five decades in the New Zealand commercial construction industry, Potter Interior Systems has built strong relationships with key suppliers and clients, positioning it as a trusted distributor of high-quality building materials across multiple regions including Auckland, Hamilton, Wellington, and Christchurch.

Diverse Product Portfolio The company's extensive range of products such as wall partitions, suspended ceilings, insulation, fire protection, and acoustic coverings offers numerous cross-selling opportunities to contractors, architects, and project managers engaged in various commercial building projects.

Strategic Partnerships Recent collaborations with firms like Jasmax and Modinex Group highlight potential avenues for expanding project involvement and upselling advanced solutions or specialized products to key industry players involved in large-scale fitouts and architectural designs.

Growth and Revenue Potential Operating with an annual revenue between $10 million and $50 million and positioned within the wholesale building materials sector, Potter Interior Systems presents opportunities for scaling sales through targeted outreach to new construction projects and renovation initiatives nationwide.

Digital Engagement Utilizing ecommerce features, analytics, and marketing tools like Mailchimp and Facebook Pixel, the company is well-positioned to leverage digital channels for targeted marketing campaigns, lead generation, and customer engagement strategies to increase market penetration.