Insights

Strong Market Presence Royal Design Group operates in Northern Europe's leading online retail space for Scandinavian design, with a broad geographic reach covering 13 online markets and 14 physical stores in Sweden, presenting significant expansion and partnership opportunities.

Growth Acquisition The company's recent acquisition by Storyhouse Egmont for $550 million indicates high valuation and growth potential, making it an attractive partner for brands seeking to leverage a prominent, established e-commerce platform.

Digital Engagement Utilizing a modern tech stack including React, Facebook Pixel, and Akamai Bot Manager highlights their focus on digital marketing and user experience, opening opportunities to enhance their online marketing strategies or integrate new ecommerce solutions.

Product Focus Specializing in Scandinavian design and home decor, Royal Design's high-quality, style-diverse product range presents opportunities for brands in furniture, home furnishings, and lifestyle sectors to collaborate or offer exclusive collections.

Financial Position With revenue estimates between $10 million and $50 million and steady organic growth, Royal Design Group demonstrates a solid market position and potential for upselling technology solutions, supply chain enhancements, or premium product offerings.

Similar companies to Royal Design & Rum21

Royal Design & Rum21 Tech Stack

Royal Design & Rum21 uses 8 technology products and services including AppNexus, Facebook Pixel, Cloudflare CDN, and more. Explore Royal Design & Rum21's tech stack below.

  • AppNexus
    Advertising
  • Facebook Pixel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • React
    Javascript Frameworks
  • X-XSS-Protection
    Security
  • Akamai Bot Manager
    Security
  • Facebook
    Widgets

Royal Design & Rum21's Email Address Formats

Royal Design & Rum21 uses at least 1 format(s):
Royal Design & Rum21 Email FormatsExamplePercentage
First.Last@royaldesign.comJohn.Doe@royaldesign.com
91%
FL@royaldesign.comJD@royaldesign.com
4%
First-L@royaldesign.comJohn-D@royaldesign.com
3%
FirLast@royaldesign.comJohDoe@royaldesign.com
2%

Frequently Asked Questions

Where is Royal Design & Rum21's headquarters located?

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Royal Design & Rum21's main headquarters is located at Svensknabbevägen 17 Kalmar, Kalmar 39351 SE. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Royal Design & Rum21's official website and social media links?

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Royal Design & Rum21's official website is royaldesign.com and has social profiles on LinkedIn.

How much revenue does Royal Design & Rum21 generate?

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As of September 2025, Royal Design & Rum21's annual revenue reached $35M.

What is Royal Design & Rum21's SIC code NAICS code?

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Royal Design & Rum21's SIC code is 8999 - Services, Not Elsewhere Classified NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Royal Design & Rum21 have currently?

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As of September 2025, Royal Design & Rum21 has approximately 104 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Technology Officer: A. K.Head Of Logistics, Site Manager: J. R.Head Of Content & Crm: I. B.. Explore Royal Design & Rum21's employee directory with LeadIQ.

What industry does Royal Design & Rum21 belong to?

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Royal Design & Rum21 operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does Royal Design & Rum21 use?

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Royal Design & Rum21's tech stack includes AppNexusFacebook PixelCloudflare CDNCart FunctionalityReactX-XSS-ProtectionAkamai Bot ManagerFacebook.

What is Royal Design & Rum21's email format?

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Royal Design & Rum21's email format typically follows the pattern of . Find more Royal Design & Rum21 email formats with LeadIQ.

When was Royal Design & Rum21 founded?

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Royal Design & Rum21 was founded in 1999.
Royal Design & Rum21

Royal Design & Rum21

Furniture and Home Furnishings ManufacturingKalmar, Sweden51-200 Employees

ROYAL DESIGN GROUP AS AN EMPLOYER
We believe that giving a person room to take initiative and responsibility is a great way to learn and grow within their field. Our work environment is built on passionate people who operate as a team, helping each other out and lifting each other up. We believe that our workplace have the perfect mix of easygoing and hard working.

ABOUT THE COMPANY
Royal Design Group AB was founded in 1999 and is Northern Europe’s leading online shop for design, home décor and furniture. We strive to present high quality Scandinavian brands, focusing on design that fits all styles and homes. Our company is represented by our two stores; RoyalDesign.com and Rum21.se. 
RoyalDesign.com is available online in 13 geographic locations, and Rum21.se has online shops in the Nordic countries (Room21). We can also be found in 14 physical stores throughout Sweden. Royal Design Group AB have three offices, two located in Stockholm, and a headquarter in Kalmar.
Want to work with us? See our career openings and apply at https://royaldesign.se/information/jobba-hos-oss or https://www.rum21.se/sv/info/jobba-pa-rum21.html

Section iconCompany Overview

Headquarters
Svensknabbevägen 17 Kalmar, Kalmar 39351 SE
SIC Code
8999 - Services, Not Elsewhere Classified
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Royal Design & Rum21's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Royal Design & Rum21's revenue is in the range of $10M$50M

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