Market Relevance Although Salmat has wound up operations in 2020, its extensive client base and reputation in Australia's marketing services industry present opportunities for competitors or partners looking to capitalize on existing relationships and fill the market gap.

Digital Integration Salmat's use of modern digital tools such as Facebook Pixel, Google Analytics, and WordPress indicates a strong foundation in online marketing, providing avenues to offer enhanced digital marketing solutions and analytics services targeting its former audience.

Data & Customer Insights With its focus on targeted marketing channels and customer engagement, there is potential to develop data-driven marketing platforms or CRM solutions that build on Salmat's expertise in reaching up to 17 million consumers across online and offline channels.

Industry Expansion Given Salmat's size and industry positioning, there are opportunities to explore related advertising and logistics services, especially in print, direct marketing, or integrated campaigns, appealing to similar client segments or industry peers.

Talent & Knowledge Transfer The experienced team and leadership history provide avenues for partnerships or talent acquisition to enhance existing marketing agencies or establish new services leveraging Salmat’s accumulated expertise and industry know-how.