Insights

Market Leadership Sports Direct’s position as the UK’s largest sporting goods retailer showcases significant market penetration and brand recognition, making it a prime target for premium and exclusive brand partnerships to enhance their multi-brand portfolio.

International Expansion With a strategic focus on expanding across continental Europe and licensing their brands globally, there are opportunities to collaborate on localized marketing campaigns, tailored retail solutions, and cross-border logistics partnerships.

Digital Engagement Utilizing a variety of analytics tools like Google Analytics and New Relic indicates a focus on online customer engagement; this presents a sales opportunity for digital marketing solutions, personalized online shopping experiences, and omnichannel integration tools.

Acquisition Strategy Recent acquisitions of brands like Jack Wills and Game suggest a growth-driven approach; there is potential to support Sports Direct’s expansion through supply chain optimization, retail technology upgrades, and brand development services.

Operational Optimization The closure of warehouses and sale of logistics assets highlight a focus on operational efficiency, opening doors for logistics technology providers, warehouse automation solutions, and cost management consultancy services to further streamline operations.

Sports Direct Int. Tech Stack

Sports Direct Int. uses 7 technology products and services including jQuery, Video.js, jQuery UI, and more. Explore Sports Direct Int.'s tech stack below.

  • jQuery
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • New Relic
    Real User Monitoring
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Sports Direct Int.'s Email Address Formats

Sports Direct Int. uses at least 2 format(s):
Sports Direct Int. Email FormatsExamplePercentage
First.Last@sportsdirect.comJohn.Doe@sportsdirect.com
86%
FLast@sportsdirect.comJDoe@sportsdirect.com
11%
FirstLast@sportsdirect.comJohnDoe@sportsdirect.com
1%
F.Last@sportsdirect.comJ.Doe@sportsdirect.com
1%
First@sportsdirect.comJohn@sportsdirect.com
1%
First.Last@sportsdirectplc.comJohn.Doe@sportsdirectplc.com
100%

Frequently Asked Questions

Where is Sports Direct Int.'s headquarters located?

Minus sign iconPlus sign icon
Sports Direct Int.'s main headquarters is located at Unit A Brook Park, Meadow Lane Shirebrook, NG20, GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Sports Direct Int.'s stock symbol?

Minus sign iconPlus sign icon
Sports Direct Int. is a publicly traded company; the company's stock symbol is SDIPF.

What is Sports Direct Int.'s official website and social media links?

Minus sign iconPlus sign icon
Sports Direct Int.'s official website is sportsdirectplc.com and has social profiles on LinkedIn.

How much revenue does Sports Direct Int. generate?

Minus sign iconPlus sign icon
As of September 2025, Sports Direct Int.'s annual revenue reached $501B.

What is Sports Direct Int.'s SIC code NAICS code?

Minus sign iconPlus sign icon
Sports Direct Int.'s SIC code is 6061 - Credit Unions, Federally Chartered NAICS code is 44-45 - Retail Trade.

How many employees does Sports Direct Int. have currently?

Minus sign iconPlus sign icon
As of September 2025, Sports Direct Int. has approximately 10K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: C. W.Head Of Brand Partnerships: A. W.Head Of Clothing: C. C.. Explore Sports Direct Int.'s employee directory with LeadIQ.

What industry does Sports Direct Int. belong to?

Minus sign iconPlus sign icon
Sports Direct Int. operates in the Retail industry.

What technology does Sports Direct Int. use?

Minus sign iconPlus sign icon
Sports Direct Int.'s tech stack includes jQueryVideo.jsjQuery UINew RelicGoogle Tag ManagerGoogle AnalyticsMicrosoft ASP.NET.

What is Sports Direct Int.'s email format?

Minus sign iconPlus sign icon
Sports Direct Int.'s email format typically follows the pattern of . Find more Sports Direct Int. email formats with LeadIQ.

When was Sports Direct Int. founded?

Minus sign iconPlus sign icon
Sports Direct Int. was founded in 1982.
Sports Direct Int.

Sports Direct Int.

RetailUnited Kingdom10001+ Employees

Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.

The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers.

We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands.

The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

Section iconCompany Overview

Headquarters
Unit A Brook Park, Meadow Lane Shirebrook, NG20, GB
SIC Code
6061 - Credit Unions, Federally Chartered
Stock Symbol
SDIPF
NAICS Code
44-45 - Retail Trade
Founded
1982
Employees
10001+

Section iconFunding & Financials

  • $1B

    Sports Direct Int.'s revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Sports Direct Int.'s revenue is in the range of $1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.