Integrated Creative Capabilities Sussman Sikes & Associates offers a comprehensive range of advertising services including TV, radio, digital, social media, web design, print, outdoor, and media planning and buying. This full-service approach allows for cross-channel campaigns, presenting opportunities to provide integrated marketing solutions or advanced analytics tools to optimize their campaigns.

Technological Edge With an in-house state-of-the-art recording studio and extensive digital tools like Google Analytics, jQuery, and Bootstrap, the company could benefit from innovative technology solutions, such as analytics software, digital innovation platforms, or multimedia production enhancements to streamline their creative process and improve campaign performance.

Market Positioning Operating with a mid-sized team of 51-200 employees and a revenue bracket of 25 to 50 million dollars, Sussman Sikes & Associates is positioned as a boutique agency with large agency capabilities, making it an ideal partner for brands seeking personalized service with extensive creative reach. This positioning offers opportunities to collaborate with premium clients who value customized advertising strategies.

Industry Experience Led by Alan Sussman’s 40+ years of industry expertise and a history of high-profile campaigns, the company has a proven track record of delivering iconic advertising solutions. This experience can be leveraged to target large corporations and brands aiming for innovative and highly effective marketing campaigns, especially those with a focus on brand storytelling.

Networking & Relationships Having established a strong local presence with clients like Art Van, Weight Watchers, and Fieger Law, there are substantial opportunities to expand into new industries or geographic markets. Building on existing relationships and brand reputation can facilitate introductions to new corporate clients searching for experienced advertising partners who can handle both strategic and creative needs.