Water Babies Global

Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees

Since 2002, Water Babies has taught over half a million children the life skill of learning how to swim, helping little ones to build their water confidence both in and of the pool.

It’s now grown into the world’s largest baby swim school, today teaching more than 80,000 babies every year through a network of family businesses across the globe. 

Our Oceans of Imagination programme puts children at the heart of a fun, immersive experience. Designed for ages 0–5, it helps them learn key swimming strokes, water safety, and core aquatic skills through exciting quests and activities. Guided by our expert Swimvincibles, every child embarks on a unique swimming adventure tailored to their needs, building a lifelong love of water.  

We also offer world-class, once-in-a-lifetime high-resolution photography of babies and toddlers swimming underwater - we're the world's largest producer of underwater baby photography, taking more than 100,000 shots in 2014 - and an online shop featuring delightful, practical swimming accessories.

Water Babies is a certified B Corp™, recognising our commitment to putting social and environmental change at the centre of our business and sourcing sustainable solutions for a better future.

We cover the entire UK through a network of over 56 franchisees, with successful franchises now established in the US, Ireland, Canada, China and The Netherlands – and we’re growing all the time. And in 2024, we were acquired by Elmsley Capital and Westerly Group providing a springboard for even more innovation and expansion.

So if you'd like to explore franchising opportunities with Water Babies, please email us on info@waterbabies.co.uk.

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