Industry Leadership Werben & Verkaufen is a prominent player in the book and periodical publishing industry with a strong digital presence through its high-traffic online portal, wuv.de, offering extensive coverage of marketing, media, and advertising news, which presents opportunities for targeted advertising and sponsorship partnerships.

Content and Thought Leadership The company produces a well-respected magazine that highlights industry trends, showcases innovative campaigns, and provides valuable insights, making it an ideal platform for brands looking to position themselves as thought leaders and reach marketing and media professionals.

Technological Infrastructure Utilizing a sophisticated tech stack including Power BI, Joomla, and Frontify, Werben & Verkaufen demonstrates a commitment to digital innovation, offering avenues for technology vendors and service providers to collaborate on enhancing digital publishing and audience engagement solutions.

Market Positioning With an estimated revenue between $100 million and $1 billion and a sizable workforce, the company is well-positioned within the media industry, indicating potential for B2B sales in advertising, digital tools, and event sponsorships aimed at media and marketing professionals.

Networking Opportunities The company's involvement in awards like the Deutsche Mediapreis indicates active engagement in industry recognition and networking events, providing strategic opportunities to connect with decision-makers and industry influencers for partnership or sponsorship endeavors.