Strong Market Position ÖRAG Rechtsschutzversicherungs-AG holds a prominent position in the German legal protection insurance market, ranking third by volume and fourth by revenue, indicating a solid customer base and market reach that can be expanded through targeted product offerings.

Broad Customer Base With over 12 million clients within the ÖRAG/Deutschen Assistance group and a focus on private and corporate clients across Germany, there are significant opportunities to offer complementary insurance solutions and increase wallet share among existing customers.

Digital and Modern Tech Stack Utilizing cloud services like AWS and modern content management systems positions ÖRAG for scalable digital initiatives, creating a pathway to develop innovative online sales channels and enhance customer engagement through technology.

Growth Focus As a rapidly growing company aiming to recruit motivated talent, there are opportunities to introduce new insurance products, enhance customer service, and leverage their growth momentum to upsell or cross-sell additional coverage options.

Partnership and Distribution Being a partner of the Sparkassen-Finanzgruppe and public insurers creates opportunities to expand distribution channels, integrate insurtech solutions into banking relationships, and develop bundled insurance packages tailored for the banking and public sector audiences.