Market leadership ČSOB Pojišťovna is a leading Czech insurer with a wide footprint (over 1,000 exclusive brokers, 200+ sales offices, and distribution through ČSOB Group networks), presenting a strong opportunity to cross-sell multi-line insurance products to an established customer base.

Large customer base With more than a million clients and a broad regional presence, there is significant potential to upsell advanced life and non-life coverage, especially to SME and corporate segments already serviced by the group.

Tech enablement The tech stack includes modern web and mobile capabilities (React, PWA) and customer channels (WhatsApp) that facilitate streamlined onboarding, quick quote flows, and digital policy management for faster sales cycles.

Brand trust Award history and corporate social responsibility stance enhance credibility; leverage these differentiators in proposals to risk-averse clients seeking stable, reputable insurers for corporate benefits, employee programs, and group policies.

Partnership leverage As part of the ČSOB group with international backing, there is an opportunity to co-sell with banking and financial services, offering bundled solutions (e.g., employee benefits, retirement and protection packages) to attract larger contracts and cross-sell to existing bank customers.