Local heritage Opportunity The 11 Wells Spirits Company operates from a historic Hamm's Brewery site in St. Paul and sources water from its on-site well, highlighting a strong local identity that can be leveraged to secure collaborations with nearby retailers, bars, and hospitality groups seeking authentic regional brands.

SmallScale Advantage With revenue under $1M and a 0-1 employee range, the brand is lean and can be positioned for flexible wholesale partnerships, limited-edition runs, and Co-branded products to rapidly scale presence in select channels without heavy overhead.

Tasting Room Channel The on-site Cocktail Room since 2018 provides a built-in consumer engagement and direct-to-consumer sales channel that can be expanded into hosting tasting events, exclusive releases, and pop-ups to drive brand awareness and field sales among local venues.

Portfolio Expansion With a product range including whiskey, rum, vodka, gin and liqueurs, there is cross-selling potential to retailers and on-premise accounts seeking versatile spirits portfolios; emphasize co-ops with regional distributors to broaden shelf and bar presence.

Tech &ops Readiness Utilizes accessible tech stack (Wix, Google Cloud, React) suggesting agility for online ordering, event registrations, and digital marketing campaigns; propose sales enablement through a simple e-commerce or wholesale portal to streamline orders for small accounts and new markets.