11Howard Hotel

HospitalityNew York, United States11-50 Employees

11Howard Hotel operates in the hospitality sector from a base in the SoHo neighborhood of New York City. The property promotes a mindful approach to guest service, aiming to combine the reassurance of routine and familiarity with occasional twists of novelty to help guests shape their own New York stories. It positions itself as casual luxury, merging Danish-inspired minimalism with the practical edge of New York city living.

Service is designed to be unobtrusive yet readily accessible, offering options for in-person assistance at check-in, luggage handling, room service, and concierge requests, while guests can also use in-room tablets or mobile devices to navigate services. A reimagined minibar invites guests to curate their own refreshments, with selections that cater to health-conscious travelers. The hotel collaborates with Global Poverty Project, and bookings made directly through its website contribute a portion of the room rate to poverty and inequality relief efforts. The staff operates with a small to mid-sized team, reflecting the property's intimate scale.

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