Luxury and Consciousness 11Howard appeals to a clientele seeking casual luxury with a focus on sustainability and social responsibility. Highlighting its partnership with the Global Poverty Project, the hotel presents an opportunity to offer eco-friendly and socially-conscious products or services that resonate with their guest base.

Tech-Enhanced Guest Experience The hotel leverages advanced technology such as apps, tablets, and a modern tech stack to personalize guest interactions. Tailored digital solutions or smart-device integrations could enhance their service offerings and streamline operations, presenting potential upsell opportunities.

Targeting Health-Conscious Travelers With curated health-oriented refreshment options in the minibar, 11Howard attracts health-conscious tourists. There is a potential to collaborate on wellness products, organic food services, or fitness programs to further enhance their hospitality experience.

Market Position and Growth Positioned as a modern, innovative hotel with a relatively modest revenue range, there is room to introduce new amenities, partnerships, or technology upgrades that can attract a broader upscale customer segment and increase revenue streams.

Sustainability and Community Engagement The company’s emphasis on social impact and sustainability suggests an openness to environmentally friendly initiatives, corporate social responsibility collaborations, and sustainability-focused products, providing avenues for developing brand-aligned solutions.