Digital Leadership 13News Now leads the market digitally, with a strong online presence and audience interaction. This suggests opportunities for advanced digital advertising, OTT campaigns, and cross-platform marketing solutions to capture engaged viewers across on-air, online, and mobile experiences.

Local Community As the Hampton Roads ABC affiliate with a community-focused mission and frequent local partnerships and events, there are sales opportunities for sponsored segments, community-driven campaigns, and event partnerships with local brands and nonprofits.

Strategic Partnerships TEGNA’s scale and suite of marketing solutions (Premion OTT, Hatch, G/O Digital) indicate potential for bundled local advertising packages and performance-backed campaigns that leverage cross-station reach and digital marketing services.

Journalistic Trust Strong brand credibility and award-winning content from parent company TEGNA can be leveraged to pitch premium branding and sponsorship deals, including native storytelling, investigative series sponsorships, and high-quality video production for advertisers.

Growth Potential Revenue size places 13News Now among mid-to-large market players with room for expansion in digital lead generation, sponsorships, and data-driven marketing services, especially through partner integrations with local businesses and large employers in the region.