Community Engagement 1st National Bank actively invests in community initiatives, such as the Santa Christmas program and partnerships with local organizations, indicating a strong community focus that can be leveraged for local marketing and partnership opportunities.

Digital Expansion Recent efforts include launching new headquarters and maintaining an online banking presence, suggesting opportunities for promoting digital banking solutions, mobile apps, and online financial management tools.

Brand Visibility Hiring notable figures like Olympian Shafiqua Maloney as a brand ambassador highlights their investment in brand awareness and community connection, offering potential for co-branding, sponsorships, or influencer marketing collaborations.

Financial Growth With revenue between $50M and $100M and recent expansion activities, there is a clear upward trajectory that may open up cross-selling opportunities for additional banking products such as loans, investments, or small business services.

Local Focus The bank's strategic relocation and emphasis on serving southwestern Ohio suggest a targeted local market approach, presenting opportunities to offer localized financial products, event sponsorships, and community-specific marketing campaigns.