SMB Focus 1NPS targets small and mid sized merchants with merchant accounts, processing services and hardware, backed by a long track record since 1998 and a claim of low rates, making them a strong fit for cost conscious SMB buyers seeking a complete payments solution.

Cost Advantage The emphasis on the lowest rates creates an opportunity to offer rate audits, bundled hardware and processing plans, and ROI demonstrations to save merchant costs and win new business.

Online Integration A tech stack including WordPress, cart functionality, LiveChat and GTM enables easy integration with online storefronts and analytics driven selling, creating a targeted pitch to ecommerce merchants needing seamless payment acceptance.

Marketing Play AdRoll and Google Tag Manager combined with LiveChat allow for targeted outreach and rapid follow up, enabling a sales plan focused on high intent SMBs browsing payment solutions.

Channel Growth With a lean team, 1NPS could scale through partner ecosystems such as ISO networks or referral programs, offering a nimble alternative to larger processors and expanding reach in diverse merchant segments.