Strong regional footprint Leverage 1st Source Bank’s status as the largest locally controlled financial institution in northern Indiana and southwestern Michigan to target regional SMBs and mid-market clients with tailored treasury, cash flow management, and advisory services.

Wealth and advisory expansion Opportunity to cross-sell wealth advisory, specialty finance, and insurance services to existing deposit customers, leveraging their multi-office presence and Wealth Advisory Services network.

Community Engagement capitalize on recognized community lender awards and philanthropic activities to position solutions around small business lending, SBA programs, and local sponsorships that align with community impact and ESG selling points.

Technology stack maturity Target customers with digital onboarding, CRM-enabled relationship management, and cloud-based security solutions by aligning with their tech footprint including Salesforce, Azure AD, Qualtrics and service platforms to improve customer experience and risk controls.

Financial health signals Use revenue range and recent earnings (EPS and revenue beats) to approach mid-market prospects with scalable banking solutions, treasury optimization, and specialty lending to support growth initiatives and cash flow needs.