Insights

Strategic asset sale 1/ST Group recently divested intellectual property to Churchill Downs for marquee events like the Preakness and Black-Eyed Susan Stakes, indicating potential buyer interest and timing windows for licensing, partnerships, or alternative IP monetization opportunities.

Growth through collaboration The company has a history of partnerships and integrations across horse racing and gaming platforms, including recent venue app launches and collaborations with Everi and the Hong Kong Jockey Club, suggesting openness to co-development, co-marketing, and technology integration deals.

Broad tech stack With a diverse tech footprint spanning advertising, CRM, analytics, collaboration, and UX design tools, 1/ST Technology is positioned to benefit from upsell of modern SaaS solutions, analytics enhancements, and customer experience platforms to optimize wagering ecosystems.

Veterinary and integrity emphasis Appointment of a Chief Veterinary Officer and a focus on safety, welfare, and integrity practices highlight a priority on risk management and trust, presenting opportunities for secure data workflows, compliance tooling, and audit-ready reporting solutions.

Global expansion signals Recent leadership moves and international partnerships, plus active development of parimutuel betting platforms, suggest a tailwind for geographic expansion initiatives, enabling sales targeting of new jurisdictions with integrated wagering and gaming tech.

Similar companies to 1/ST Technology

1/ST Technology Tech Stack

1/ST Technology uses 8 technology products and services including Microsoft Advertising, iCIMS, CookieYes, and more. Explore 1/ST Technology's tech stack below.

Media & News

1/ST Technology's Email Address Formats

1/ST Technology uses at least 3 email formats:
1/ST Technology Email FormatsExamplePercentage
First.Last@1st.comJohn.Doe@1st.com
89%
First.Middle@1st.comJohn.Michael@1st.com
7%
Last.F@1st.comDoe.J@1st.com
4%

Frequently Asked Questions

What is 1/ST Technology's official website and social media links?

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1/ST Technology's official website is 1st.com and has social profiles on LinkedIn.

How much revenue does 1/ST Technology generate?

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As of July 2026, 1/ST Technology's annual revenue is estimated to be <$1M.

What is 1/ST Technology's NAICS code?

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1/ST Technology's NAICS code is 7132 - Gambling Industries.

How many employees does 1/ST Technology have currently?

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As of July 2026, 1/ST Technology has approximately 201 employees across 2 continents, including North America and Africa. Key team members include Chief Executive Officer 1st Technology: P. W. Explore 1/ST Technology's employee directory with LeadIQ.

What industry does 1/ST Technology belong to?

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1/ST Technology operates in the Gambling Facilities and Casinos industry.

What technology does 1/ST Technology use?

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1/ST Technology's tech stack includes Microsoft Advertising, iCIMS, CookieYes, HubSpot, Slack, Adobe Creative Suite, Piwik PRO Core and Zoom.

What is 1/ST Technology's email format?

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1/ST Technology's email format typically follows the pattern of First.Last@1st.com. Find more 1/ST Technology email formats with LeadIQ.

When was 1/ST Technology founded?

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1/ST Technology was founded in 1927.
1/ST Technology logo

1/ST Technology

Gambling Facilities and CasinosOntario, Canada201-500 Employees

1/ST Technology is a gambling facilities and casinos technology company based in Aurora, Ontario, Canada, with about 201-500 employees. It develops and provides horse racing technology and wagering solutions, including totalisator systems and a portfolio of brands such as AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix. In 2019 the product lines were unified under a single management team to streamline development, sales, and operations across the organization. The company also delivers service and support to Stronach Group tracks and corporate offices by centralizing efforts to reduce costs and improve customer satisfaction. Recent developments include the April 2026 sale of Preakness Stakes and Black-Eyed Susan Stakes IP rights to Churchill Downs Incorporated for $85 million, and the January 2025 launch of a full-suite venue app; the business reports revenue in the range of $0-$1 million.

Section iconCompany Overview

Website
1st.com
NAICS Code
7132 - Gambling Industries
Founded
1927
Employees
201-500

Section iconFunding & Financials

  • <$1M

    1/ST Technology's revenue is estimated to be in the range of <$1M

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