Market Niche Expansion 2-C Equipment specializes in acquiring and re-marketing late model construction equipment, presenting an opportunity to target clients seeking reliable used machinery with transparent work histories, including local and overseas markets.

Equipment Diversity The company's extensive fleet includes popular brands like Caterpillar, Komatsu, Deere, and Hitachi, allowing sales teams to promote a wide range of machinery options that cater to various construction and industrial needs.

Service & Attachments As the central Texas dealer for ALLIED Hydraulic Hammers and attachments, there is potential to cross-sell complementary equipment and accessories to existing and new customers seeking versatile construction solutions.

Growth Potential With a focus on rental and re-marketing strategies, 2-C Equipment is well-positioned to expand its client base by highlighting the value and reliability of the equipment, particularly for customers looking for cost-effective and dependable machinery.

Digital Engagement Utilizing their current tech stack, including Google Analytics and ASP.NET, sales efforts can be enhanced through targeted digital marketing campaigns and website optimization to attract more regional and international clients interested in equitable equipment deals.