Targeted Orthopedics Focus sales outreach on upper extremity orthopedic clinics and hand trauma centers (e.g., Kleinert, Kutz, Indiana Hand to Shoulder Center) where the company already has established relationships and distribution channels.

Regional Focus Leverage the Indianapolis and Louisville market footprint to partner with local hospitals, clinics, and therapists, expanding into nearby medical device spend through orthopedic distributors.

Small Team Advantage Position as a nimble, relationship-driven distributor capable of fast onboarding, personalized service, and quick issue resolution to compete with larger, slower incumbents.

Product Scope Highlight the portfolio in upper extremity orthopedic devices and related therapies, offering bundled solutions to clinics and therapy centers to drive higher average order value.

Revenue Growth Opportunities Target mid-market orthopedic practices and therapy networks with scalable pricing, flexible contracting, and value-added services to move revenue beyond current sub-$1M levels.