2040 Digital

Business Consulting and ServicesMaryland, United States2-10 Employees

2040 Digital is a small transformation advisory firm based in Bethesda, Maryland. Founded by Kevin Novak, it identifies the human factor as the most critical, yet often overlooked, element in organizational change. Grounded in organizational psychology and drawing on insights from more than 100 transformation projects, its The Human Factor Method uses a psychology-first approach to address grief cycles, identity threats, the gap between what people say they will do and what they actually do, and leadership blind spots.

It works with leaders guiding transformation, AI adoption, culture change, and organizational capability building, including senior executives and middle managers facing competing pressures. The firm maintains a range of resources—the Human Factor Podcast, the weekly Ideas and Innovations Newsletter, the Transformation Psychology Series, the Change Leadership Series, and the Measuring What Matters research collection—alongside Kevin Novak's book, The Truth About Transformation. It also offers a Transformation Readiness Assessment through its website to help organizations assess their preparedness for change.

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