Strategic Market Position As an ABC-affiliated station located in Fort Wayne with a revenue range of $50M to $100M, 21Alive WPTA presents a significant local media presence with established advertising and sponsorship opportunities targeting local businesses and national brands seeking regional exposure.

Technology Integration Utilizing advanced ad tech platforms such as Integral Ad Science, AppNexus, and Google Publisher Tag, the station demonstrates a commitment to digital innovation, providing potential avenues for programmatic advertising solutions and targeted marketing campaigns to improve ad performance.

Audience Engagement With a digital footprint accessible via cable and HD streaming on Frontier FiOS and Comcast, WPTA offers multi-channel delivery, enabling advertisers to reach a broader and more engaged local audience across traditional and digital platforms.

Growth Opportunities Operating within the competitive broadcast media landscape with similar local outlets like WANE 15, WPTA's size and revenue suggest potential for expanding partnerships in local news, event sponsorships, and community engagement initiatives.

Sponsorship Potential Given its regional prominence and advanced digital advertising stack, WPTA is well-positioned to partner with brands looking to execute localized advertising, sponsorships, and content integrations that leverage its broadcast and digital channels for increased brand visibility.