Retail Partnerships Leverage recent in-store activation campaigns and Poppi partnership to pitch co-branded retail placements, leveraging both beverage and functional soda-to-tequila crossover moments in chain and independent retailers.

Celebrity & Events capitalize on ongoing collaborations with celebrities and cultural icons around Friendsgiving to secure limited-time promotions, tastings, and influencer-led in-store demos to drive trial and visibility.

Expansion Channels targetingInstacart and online grocery partnerships suggests expanding appetite for digital-assisted sales; propose expanding e-grocery, curbside pickup, and delivery-ready bundles for tequila-infused cocktails.

Product Differentiation Stress the low-calorie profile and real-fruit infusions in sales pitches to health-conscious retailers and bars seeking menu items with fresh, non-sweet profiles that differentiate from traditional flavored tequilas.

Growth Readiness With revenue in the low seven figures and a nimble team, present scalable give-and-take programs for seasonal promotions, limited-time flavors, and co-branded merchandise to accelerate sales velocity in target markets.