Retail Partnerships Leverage 21Seeds’ in-store activation momentum and recent retail-focused campaigns with Poppi to pursue additional co-branded promotions, in-store tastings, and boutique retailer placements that align with premium tequila and functional beverage shelves.

Celeb & Influencer Capitalize on their existing celebrity and cultural-icon partnerships around Friendsgiving to pitch limited-timeCollaborations and seasonal SKUs with lifestyle and wellness brands targeting gifting seasons and experiential marketing in bars, events, and hospitality channels.

Product Differentiation Promote their fruit-infused, lower-calorie tequila concept to retailers and distributors seeking healthier cocktail options; position as a premium, lines-placed mixer or ready-to-serve cocktail line for on-premise and off-premise venues looking for unique flavor profiles.

Digital & Data Explore data-driven promotions by integrating with partners using their technology stack insights; propose targeted digital campaigns, shopper marketing, and loyalty programs that drive trial in key markets where they already have distribution or interest.