Strategic Partnerships Leverage recent in-store activation campaigns with Poppi and retail partnerships to propose co-branded promotions, limited-time margarita kits, and shelf-ready displays with complementary brands in spirits, mixers, and healthy alternatives.

Retail Expansion Target multi-channel growth by approaching large grocery chains, independents, and hospitality groups that have shown receptiveness to flavored tequila infusions and lower-calorie cocktails, highlighting in-store demos and influencer-backed tastings.

Celebrity Endorsements Capitalize on past celebrity collaborations to secure ongoing influencer-led campaigns for Friendsgiving and holiday seasons, offering revenue-share activations, exclusive flavors, and event-driven promotions to drive trial.

Calorie-Focused Messaging Position products as lower-calorie cocktail options (under 150 calories) for wellness-conscious consumers, creating merchandising angles around ‘better-for-you’ celebration drinks suitable for hotels, venues, and on-premise menus.

Tech-Driven Growth Utilize current tech stack and e-commerce momentum to run targeted digital campaigns, email nurture, and regional sampling programs, coordinating with distributors to track activation ROI and optimize SKUs for high-demand markets.