New Leadership 22Squared recently appointed a new CEO, Erica Hoholick, showcasing a focus on growth and innovation. This change in leadership presents an opportunity for business development professionals to engage with the company to offer complementary services or solutions.

Creative Team Expansion With the addition of Toygar Bazarkaya as the chief creative officer and Doreen Fox as the vice president of group creative director, 22Squared is actively strengthening its creative capabilities. This expansion signals potential growth in their creative offerings, opening doors for collaboration and partnership opportunities for agencies or vendors specializing in creative services.

Innovation Recognition Having been recognized as one of the World's Most Innovative Companies by Fast Company, 22Squared values innovation and cutting-edge approaches. This accolade provides a conversation starter for sales development representatives looking to pitch innovative solutions or technologies that align with 22Squared's forward-thinking approach.

Sustainability Collaboration The partnership between 22Squared and the NAACP for a web platform project reflects the company's commitment to social impact initiatives. Business development professionals focusing on sustainability and social responsibility can leverage this partnership as a common ground to initiate discussions and propose collaborative projects.

Revenue Growth Potential With annual revenue estimated between $50M-100M, 22Squared possesses financial stability and growth potential. Sales professionals can capitalize on this by offering scalable solutions or services that align with 22Squared's growth objectives, catering to their existing business needs and future expansion plans.