Data-Driven Growth 22squared already leverages Salesforce Marketing Cloud, Power BI, Visual IQ, and D3.js, enabling in-house measurement and creative capabilities. This positions you to upsell enterprise-grade attribution modeling, cross-channel analytics, and ROI-focused dashboards for multi-brand campaigns. Propose targeted pilots with key clients to demonstrate measurable impact.

Experiential Innovation The presence of Arduino in the tech stack signals comfort with hardware-enabled experiences. Propose experiential campaigns that combine IoT devices with data collection and real-time analytics, integrated with CRM and paid media to close the loop from awareness to conversion.

Independent Advantage As an independent agency with in-house capabilities, 22squared can move faster and tailor partnerships without networked approvals. Position as a nimble, value-driven partner for enterprise brands seeking integrated, creative and media solutions delivered on tight timelines and with clear governance.

Purpose Partnerships Past collaborations such as the NAACP platform show strength in purpose-driven campaigns. Offer services around brand purpose strategy, social impact measurement, and content platforms that amplify advocacy while delivering traceable performance.

Leadership Packages Leadership changes in 2022–2023 suggest a strategic push to codify offerings into scalable packages. Propose bundled solutions that combine insight-driven media, creative, and analytics, with repeatable templates and playbooks to accelerate procurement and scale campaigns.