2btube
Advertising ServicesCommunity of Madrid, Spain51-200 Employees
2btube is a mid-sized advertising services company based in Madrid, Spain, with production studios and offices across Spain and Latin America. It began as a network for digital creators and has evolved into a global presence focused on reaching young Spanish-speaking audiences. The company operates through specialized units that cover digital marketing, content creation, and talent management, including 2bAgency, which serves more than 300 brands and accounts for more than two billion monthly views. 2bNetwork oversees more than 600 creators across Spain, LatAm and the US-Hispanic world, yielding roughly two billion monthly views and hundreds of millions of subscribers, and it protects IP while managing creator inventories through alliances with platforms such as Meta, YouTube, Twitch, TikTok, and Snapchat. Its production arm, 2bOriginals, develops TV and film, OTT content and other digital formats; it has produced Dedicada a mi Ex (2020) and Misfit (2021), both box-office hits, as well as Mortal Glitch for YouTube Originals and podcasts for Spotify and Deezer, alongside partnerships with companies such as 3pas and Warnermedia. In March 2026, Annabelle Morand was named General Manager of 2btube in Europe.
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