Insights

Strategic closures Recent store and office closures in Colorado indicate potential downsizing or realignment. This may present opportunities to engage corporate partners, liquidators, or relocation services for remaining assets, as well as cross-sell to existing customers from nearby markets.

Inventory monetization The business model emphasizes turning used items into cash, suggesting partnerships for buy-back programs, trade-in events, or wholesale liquidation of excess stock to drive accelerated revenue and inventory turnover.

Diversified catalog Aggregate mix of books, vinyl, video games, CDs, and pop culture items offers cross-selling and bundling opportunities with complementary retailers, subscription services, or loyalty programs to boost average order value.

Growing revenue scale With a revenue range of 100M to 250M and a mid-sized employee base, there is a moderate sales capacity for channel partnerships, vendor programs, and co-marketing campaigns to expand market reach without overextending resources.

Tech-enabled selling The tech stack includes WordPress, OpenAI, and automation tools, indicating openness to enhanced digital marketing, AI-assisted sales outreach, and personalized customer experiences to improve engagement and conversion rates.

Similar companies to 2nd & Charles

2nd & Charles Tech Stack

2nd & Charles uses 8 technology products and services including WordPress, Zendesk, Microsoft 365, and more. Explore 2nd & Charles's tech stack below.

Media & News

2nd & Charles's Email Address Formats

2nd & Charles uses at least 4 email formats:
2nd & Charles Email FormatsExamplePercentage
FLast@2ndandcharles.comJDoe@2ndandcharles.com
50%
LastF@2ndandcharles.comDoeJ@2ndandcharles.com
43%
First.Last@2ndandcharles.comJohn.Doe@2ndandcharles.com
5%
First@2ndandcharles.comJohn@2ndandcharles.com
2%

Frequently Asked Questions

What is 2nd & Charles's official website and social media links?

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2nd & Charles's official website is 2ndandcharles.com and has social profiles on LinkedIn.

How much revenue does 2nd & Charles generate?

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As of October 2026, 2nd & Charles's annual revenue is estimated to be $100M - $250M.

What is 2nd & Charles's NAICS code?

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2nd & Charles's NAICS code is 44-45 - Retail Trade.

How many employees does 2nd & Charles have currently?

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As of October 2026, 2nd & Charles has approximately 381 employees across 1 continents, including North America. Key team members include Co-Manager: B. W., General Manager: C. M. and Co-Manager: C. S. Explore 2nd & Charles's employee directory with LeadIQ.

What industry does 2nd & Charles belong to?

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2nd & Charles operates in the Retail industry.

What technology does 2nd & Charles use?

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2nd & Charles's tech stack includes WordPress, Zendesk, Microsoft 365, SendGrid, OpenAI, Mautic, Webflow and MouseFlow.

What is 2nd & Charles's email format?

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2nd & Charles's email format typically follows the pattern of FLast@2ndandcharles.com. Find more 2nd & Charles email formats with LeadIQ.
2nd & Charles logo

2nd & Charles

RetailAlabama, United States201-500 Employees

2nd & Charles operates as a retail chain that buys and sells used and new media and related pop culture items, transforming items customers no longer want into affordable entertainment options for others. Its offerings span books, video games, CDs, vinyl, and various collectible items, providing a channel for customers to refresh their collections while turning unwanted goods into value. The company serves consumers who are looking to rediscover or expand their collections at accessible prices, addressing the need to refresh media without purchasing new items. Based in Birmingham, Alabama, the business positions itself within the retail sector as a specialty outlet for secondhand and pop culture merchandise, reflecting a model focused on trade-in value and sustained product variety. While the company has expanded with multiple store openings and ongoing growth in the broader retail landscape, it remains focused on repurposing used media and related items for a broad customer base. A recent development noted in industry coverage includes the closure of a Colorado location and offices in 2025, indicating ongoing adjustments to its physical footprint as part of its strategic footprint management.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    2nd & Charles's revenue is estimated to be in the range of $100M - $250M

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