Expanding Home Testing With a focus on easy-to-use home diagnostic solutions in areas such as infection, wellness, and family planning, there is a significant opportunity to partner with healthcare providers, pharmacies, and retail chains to further distribute and promote these innovative self-testing products.

Growing Retail Presence Recent collaborations with major pharmacy chains like Well Pharmacy and distribution in national supermarket chains like Coles indicate a strong retail footprint, presenting opportunities to expand into new retail markets and drugstore partnerships for broader product availability.

Digital Engagement Tools The launch of interactive, visual app support tools to assist consumers suggests a potential avenue to develop complementary digital health services or subscription-based engagement platforms, enhancing customer experience and fostering brand loyalty.

Innovative Product Pipeline With new product launches such as rapid health kits and FDA-authorized COVID-19 tests, there are opportunities to explore additional testing categories and customize solutions for specific populations, boosting sales through targeted marketing and institutional sales channels.

Strategic Partnerships Partnerships with healthcare distributors and pharmaceutical service providers indicate potential for further collaborations, enabling distribution expansion, co-marketing, and entry into emerging health markets with tailored diagnostic and wellness products.