Strategic partnerships Recent collaboration with Jaggaer signals opportunity to position 2X as aPreferred partner for tech-enabled procurement and supply chain marketing initiatives, suggesting value in cross-sell to B2B tech clients needing scalable marketing execution.

Executive hiring momentum New appointments of Chief Financial and Operating Officer and Chief Client Officer indicate organizational scaling and a focus on governance, client delivery, and revenue operations, presenting a window to discuss premium GTM services and enterprise-grade engagements.

AI and visibility Launch of the 2X AI Visibility Index reveals a market awareness gap in early AI-driven buyer discovery; opportunities exist to offer analytics, AI-driven segmentation, and measurement services to clients adopting AI in marketing.

Strategic acquisitions Acquisition of The Kiln enhances GTM engineering capabilities; potential upsell to clients needing end-to-end GTM systems, orchestration, and integration services across marketing tech stacks.

Growth positioning Recognition as a fast-growing company and expansion into large-scale service suites like 6sense positions 2X as a scalable GTM partner for mid-market to enterprise B2B brands seeking subscription-based marketing support.