Growth Through M&A 2X’s acquisitions of The Knownwell Group and The Kiln, along with a strategic Jaggaer partnership, broaden its GTM engineering, AI analytics, and outsourcing capabilities, creating cross-sell opportunities for mid-market and enterprise clients seeking integrated marketing execution.

AI-Driven GTM The AI Visibility Index and expansion of 6sense services position 2X as a provider of AI powered buyer insight and ABM capabilities, enabling sales teams to upsell analytics driven campaigns and personalized outreach.

Leadership Focus New executive leaders emphasize client success and operational rigor, enabling scalable delivery, clear governance, and enterprise friendly service levels to attract larger deals and longer term partnerships.

Offshore Advantage With a Philippines based team of a few hundred specialists, 2X offers cost effective offshore marketing support and dedicated teams, appealing to global buyers seeking scalable execution without strategic disruption to their core teams.

Subscription GTM Positioned as a subscription based go to market partner, 2X delivers ongoing marketing execution and optimization with a repeatable model and robust tech stack, supporting predictable revenue for clients and faster ramp times for campaigns.