Small Team Needs Target 32Waves as a potential MSP or IT support partner given their small team size (2-10 employees) and emphasis on time savings through automation. Position services that scale with growth, offering flexible support plans, onboarding automation, and cost-effective security and connectivity management to relieve the team from routine IT tasks.

Automation Focus Leverage their investment in automation to upsell advanced IT automation consulting, workflow optimization, and AI-assisted helpdesk capabilities. Propose integrations with their existing tech stack (AWS, HubSpot, Intercom) to extend automation of onboarding, offboarding, password resets, and security monitoring.

Real-Time Support Emphasize value of real-time chat or text-based support with fast response times. Offer scalable support SLAs, 9-minute response targets, and proactive monitoring services to reduce downtime and improve employee productivity for their customer base.

Cloud & Security Position security and cloud-centric managed services as a core offering, including identity and access management, password hygiene, device connectivity, and incident response. Align with their cloud-first approach and any regulatory/compliance needs their clients may have.

Growth-Ready Partnerships Focus on partnerships that can accompany their growth trajectory into mid-market segments by offering training, certification prep, and scalable IT enablement programs. Highlight success stories from similar education and workforce development providers to establish credibility and expand market reach.