Targeted Market Expansion As a prominent tourist attraction situated in downtown Chicago with recent initiatives like inviting local artists for immersive installations, there are opportunities to collaborate with local businesses, art institutions, and event organizers to enhance visitor experiences and expand onsite offerings.

Digital Engagement Opportunities With an advanced tech stack including WooCommerce, Mailchimp, and social media integrations, there is potential to upsell premium digital packages, virtual tours, or exclusive content, targeting international and domestic visitors interested in personalized experiences.

Partnership Development Given its involvement in art and cultural initiatives and its high-profile location, 360 Chicago can explore sponsorships, co-branded marketing campaigns, and partnerships with local cultural institutions, tourist boards, and corporate event organizers to drive increased foot traffic and brand visibility.

Sustainability and Experience Innovation By leveraging its status as a scenic outdoor viewpoint, the company could develop eco-friendly experience enhancements or sustainable viewing platforms, tapping into growing eco-conscious traveler segments and differentiating itself within the competitive attraction industry.

Event and Corporate Sales With a capacity to host exclusive events at one of the tallest outdoor viewpoints, there are opportunities to target corporate clients and event planners for private functions, corporate team-building activities, and special celebrations, expanding revenue streams beyond typical ticket sales.