3AW
Marketing and AdvertisingAustralia51-200 Employees
3AW operates in the advertising services sector and is based in Australia, with a mid-sized workforce. The company sits within a corporate lineage that includes Macquarie Media Limited, which merged with Fairfax Media in early 2018 and where Fairfax became the majority shareholder after that period. In subsequent years, Nine Entertainment Co completed acquisitions of Macquarie Media, including a 2019 purchase of the remaining stake and a 2022 transaction to acquire Macquarie Media Limited outright. In 2018, Macquarie Media Limited rolled out its first national program focused on news and current affairs, marking a move toward broader national coverage. The same timeframe saw collaborative initiatives such as The Big Dry Drought Appeal, developed with Fairfax Media and Buy A Bale. Earlier, Macquarie Media had launched Talking Lifestyle, a radio network built around sponsored content and talk segments, indicating the company's ongoing activity in radio-based advertising and content development.
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