US-Only Security PBSA-accredited background checks with all data staying in the United States, highlighting strong data security and compliance as a differentiator against offshore providers. Target: organizations prioritizing domestic handling and regulatory risk mitigation.

Transparent Pricing Lifetime-locked rates with no contract commitments and predictable budgeting appeals to small to mid-sized employers seeking cost stability and red flags against fee surprises from larger providers.

New Screening Capabilities Recent launches include Smart Screen TalentCheck powered by Equifax and InstaCLEAR oral fluid proctoring, expanding screening scope and accuracy. Opportunity to cross-sell enhanced criminal checks, drug testing, and verification services.

U.S. Support Advantage Dedicated U.S.-based account managers and customer support emphasize service quality and responsiveness—appealing to mid-market customers frustrated with offshore or outsourced support and looking for hands-on service.

Growth Channels Recent partnerships and technology integrations position the company for enterprise-grade deals with mid-market firms and regulated industries; consider targeting sectors with strict compliance needs and high-volume screening requirements.