42West-Fandoms & Franchises Employee Directory
Public Relations and Communications ServicesCalifornia, United States51-200 Employees
42West-Fandoms & Franchises (F&F) is a division of the Los Angeles-based public relations and communications firm 42West, focused on fan-centered outreach across video games, consumer products, publishing, comics, and genres such as anime, horror, and family-friendly entertainment. A team of editorial strategists collaborates with global brands, studios, publishers and startups to shape storytelling that links fan communities with commercial opportunities. The F&F unit originated from BHI, reflecting an evolution in the firm's focus on fandoms and franchises. Operating in the public relations and communications services industry, the organization supports clients by aligning community engagement with business objectives. Based in Los Angeles, California, it functions as a mid-sized firm serving a varied client base across entertainment and media sectors.