Insights

Brand Heritage and Lifestyle 5 Percent Nutrition's strong association with legendary bodybuilder Rich Piana and its core philosophy of discipline and sacrifice position it as a lifestyle brand that appeals to dedicated fitness enthusiasts. This provides opportunities to cross-sell branded apparel, accessories, and exclusive products that resonate with its loyal customer base.

Product Innovation and Premium Offerings The company's focus on innovative, well-researched supplement formulas across various categories indicates a potential for expanding into new product lines or limited edition collections, which can attract both existing customers and new fitness demographics seeking quality and efficacy.

Recent Campaigns and Limited Editions The recent launch of the limited edition Legendary Kit suggests successful marketing strategies that can be leveraged to introduce more exclusive products, creating a sense of urgency and exclusivity that encourages repeat purchases and brand engagement.

Technology and Customer Engagement Utilizing various e-commerce and marketing tools such as Ordergroove, Privy, and Sezzle indicates a strong online sales infrastructure that can be expanded with personalized marketing campaigns, subscription services, or financing options to boost average order value and customer retention.

Market Position and Growth Opportunities Competing in a growing wellness and sports nutrition market with revenue estimates between 1M and 10M, 5 Percent Nutrition has opportunities to scale through strategic partnerships, sponsorships, and targeted marketing campaigns aimed at expanding its geographic reach and demographic appeal in the fitness community.

Similar companies to 5% Nutrition

5% Nutrition Tech Stack

5% Nutrition uses 8 technology products and services including Microsoft Advertising, cdnjs, Ordergroove, and more. Explore 5% Nutrition's tech stack below.

  • Microsoft Advertising
    Advertising
  • cdnjs
    Content Delivery Network
  • Ordergroove
    E-commerce Platforms
  • PushOwl
    Marketing Automation
  • Privy
    Marketing Automation
  • Sezzle
    Payment Processing
  • HSTS
    Security
  • CodeIgniter
    Web Frameworks

5% Nutrition's Email Address Formats

5% Nutrition uses at least 1 format(s):
5% Nutrition Email FormatsExamplePercentage
LFirst@5percentnutrition.comDJohn@5percentnutrition.com
30%
FLast@5percentnutrition.comJDoe@5percentnutrition.com
31%
Last@5percentnutrition.comDoe@5percentnutrition.com
27%
First@5percentnutrition.comJohn@5percentnutrition.com
12%

Frequently Asked Questions

Where is 5% Nutrition's headquarters located?

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5% Nutrition's main headquarters is located at 8285 Bryan Dairy Road, Suite 190 Largo, FL 33777, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is 5% Nutrition's official website and social media links?

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5% Nutrition's official website is 5percentnutrition.com and has social profiles on LinkedIn.

What is 5% Nutrition's NAICS code?

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5% Nutrition's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does 5% Nutrition have currently?

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As of October 2025, 5% Nutrition has approximately 28 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Director Of Sales: R. V.Senior Director Of Marketing: P. K.Regulatory Manager: J. D.. Explore 5% Nutrition's employee directory with LeadIQ.

What industry does 5% Nutrition belong to?

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5% Nutrition operates in the Wellness and Fitness Services industry.

What technology does 5% Nutrition use?

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5% Nutrition's tech stack includes Microsoft AdvertisingcdnjsOrdergroovePushOwlPrivySezzleHSTSCodeIgniter.

What is 5% Nutrition's email format?

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5% Nutrition's email format typically follows the pattern of LFirst@5percentnutrition.com. Find more 5% Nutrition email formats with LeadIQ.

When was 5% Nutrition founded?

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5% Nutrition was founded in 2014.

5% Nutrition

Wellness and Fitness ServicesUnited States11-50 Employees

5% Nutrition was founded in 2014 by legendary bodybuilder Rich Piana. Our namesake conveys the same mentality Rich espoused: the willingness to do whatever it takes to achieve your goals. Thus, Rich believed that only 5% of all people were willing to sacrifice what it took to succeed at the next level.

Since our introduction on the world stage, we've continued to pioneer new supplements with innovative formulas and well-researched ingredients. We have stayed true to the vision of creating efficaciously dosed formulas to maximize performance without compromising great taste.

Today, we maintain a broad range of premium quality products in most categories of the sports nutrition world, from pre-workouts to support products and everything in between.

We exist as more than a supplement or apparel company; we've become a lifestyle representative worldwide of people who represent the brand and live the 5% lifestyle daily. It doesn't matter if your passions lay outside the weight room, as anyone could adopt the necessary mindset and discipline.

Section iconCompany Overview

Headquarters
8285 Bryan Dairy Road, Suite 190 Largo, FL 33777, US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    5% Nutrition's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    5% Nutrition's revenue is estimated to be in the range of $1M$10M

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