Insights

Limited Edition Capitalize on their recent limited edition Legendary Kit launch to propose a strategic, time-bound collaboration or cross-promotion with exclusive bundles, leveraging scarcity to drive conversions and expand retail partnerships.

Premium Positioning Target premium retailers and e-commerce platforms that value high-performance, well-formulated supplements, offering co-branded bundles, tiered loyalty programs, and reseller incentives aligned with their efficacious and great-taste branding.

Lifestyle Branding Leverage their 5% lifestyle positioning to pitch content partnerships, influencer programs, and experiential marketing that ties product launches to fitness and wellness communities, expanding reach beyond the weight room.

Digital Commerce Explore analytics-driven initiatives with their tech stack (Ordergroove, Privy, Sezzle) to optimize checkout, upsell cross-sells, and post-purchase offers, while proposing new digital marketing collaborations with Microsoft Advertising and Grin for creator-generated content.

Growth Signals With revenue in the mid-range and a moderate employee base, present scalable B2B opportunities such as private-label manufacturing, white-label supplements, and distribution deals to accelerate growth while maintaining premium product standards.

Similar companies to 5% Nutrition

5% Nutrition Tech Stack

5% Nutrition uses 8 technology products and services including Microsoft Advertising, Microsoft Ajax Content Delivery Network, Ordergroove, and more. Explore 5% Nutrition's tech stack below.

  • Microsoft Advertising
    Advertising
  • Microsoft Ajax Content Delivery Network
    Content Delivery Network
  • Ordergroove
    E-commerce Platforms
  • Privy
    Marketing Automation
  • GRIN
    Marketing Automation
  • Sezzle
    Payment Processing
  • hCaptcha
    Security
  • CodeIgniter
    Web Frameworks

5% Nutrition's Email Address Formats

5% Nutrition uses at least 1 format(s):
5% Nutrition Email FormatsExamplePercentage
FLast@5percentnutrition.comJDoe@5percentnutrition.com
32%
LFirst@5percentnutrition.comDJohn@5percentnutrition.com
30%
Last@5percentnutrition.comDoe@5percentnutrition.com
26%
First@5percentnutrition.comJohn@5percentnutrition.com
12%

Frequently Asked Questions

What is 5% Nutrition's official website and social media links?

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5% Nutrition's official website is 5percentnutrition.com and has social profiles on LinkedIn.

What is 5% Nutrition's NAICS code?

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5% Nutrition's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does 5% Nutrition have currently?

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As of July 2026, 5% Nutrition has approximately 26 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Director Of Sales: R. V.Senior Director Of Marketing: P. K.Regulatory Manager: J. D.. Explore 5% Nutrition's employee directory with LeadIQ.

What industry does 5% Nutrition belong to?

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5% Nutrition operates in the Wellness and Fitness Services industry.

What technology does 5% Nutrition use?

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5% Nutrition's tech stack includes Microsoft AdvertisingMicrosoft Ajax Content Delivery NetworkOrdergroovePrivyGRINSezzlehCaptchaCodeIgniter.

What is 5% Nutrition's email format?

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5% Nutrition's email format typically follows the pattern of FLast@5percentnutrition.com. Find more 5% Nutrition email formats with LeadIQ.

When was 5% Nutrition founded?

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5% Nutrition was founded in 2014.
5% Nutrition logo

5% Nutrition

Wellness and Fitness ServicesFlorida, United States11-50 Employees

5% Nutrition was founded in 2014 by legendary bodybuilder Rich Piana and operates in the wellness and fitness space with a focus on pushing beyond the ordinary. Based in Largo, Florida, the company offers a broad line of premium sports-nutrition products that cover pre-workouts and a range of supporting formulas designed to enhance performance. The formulations emphasize effective dosing while maintaining palatable taste, aligning with an emphasis on real-world results for users.

The brand positions itself as a lifestyle reference for people who pursue the 5% mindset daily, extending beyond supplements to a community of enthusiasts who value discipline and goal-oriented training. It relies on well-researched ingredients and innovative formulas within the sports-nutrition market, and in March 2024 announced a limited edition Legendary Kit featuring three supplements and a T-shirt to mark a new offering.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $50M$100M

    5% Nutrition's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    5% Nutrition's revenue is estimated to be in the range of $50M$100M

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