Insights

Brand Prestige Leverage the Rich Piana legacy and 5% lifestyle to position premium, effectively dosed sports nutrition that appeals to dedicated fitness enthusiasts and brand loyalists.

Limited Editions Capitalize on past news of limited edition Legendary Kit launches to drive seasonal campaigns, exclusivity-driven bundles, and cross-sell opportunities with apparel or accessories.

Global Lifestyle Target athletes and influencers beyond weight room passions, highlighting the 5% mindset to expand partnerships in fitness communities, cross-industry wellness segments, and lifestyle platforms.

Digital Commerce Explore partnerships with their tech stack (BigCommerce, HubSpot, PushOwl, payment integrations) for targeted email, retargeting, and abandoned-cart campaigns to boost AOV and repeat purchases.

Growth Potential With revenue in the mid six figures to low hundreds of millions and a mid-size team, there is room for scaled distribution, private label opportunities, and strategic wholesale deals with mid-market retailers.

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5% Nutrition Tech Stack

5% Nutrition uses 8 technology products and services including AdRoll, Criteo, Google AdSense, and more. Explore 5% Nutrition's tech stack below.

AdRoll
Advertising
Criteo
Advertising
Google AdSense
Advertising
Twitter Ads
Advertising
BigCommerce
E-commerce Platforms
SendGrid
Email Delivery
ActiveCampaign
Marketing Automation
Trello
Project Management

Media & News

5 Percent Nutrition is set to launch a limited edition collectors Legendary Kit featuring three supplements and a t-shirt.
5 Percent Nutrition will launch a limited edition collectors Legendary Kit featuring three supplements and t-shirt.
Mar 20, 2024 | fitnessinformant.com

5% Nutrition's Email Address Formats

5% Nutrition uses at least 4 email formats:

5% Nutrition Email Formats	Example	Percentage
FLast@5percentnutrition.com	JDoe@5percentnutrition.com	32%
LFirst@5percentnutrition.com	DJohn@5percentnutrition.com	30%
Last@5percentnutrition.com	Doe@5percentnutrition.com	26%
First@5percentnutrition.com	John@5percentnutrition.com	12%

Frequently Asked Questions

What is 5% Nutrition's official website and social media links?

5% Nutrition's official website is 5percentnutrition.com and has social profiles on LinkedIn.

How much revenue does 5% Nutrition generate?

As of October 2026, 5% Nutrition's annual revenue is estimated to be $50M - $100M.

What is 5% Nutrition's NAICS code?

5% Nutrition's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does 5% Nutrition have currently?

As of October 2026, 5% Nutrition has approximately 26 employees across 4 continents, including North America, Europe and Asia. Key team members include Director Of Sales: R. V., Senior Director Of Marketing: P. K. and Regulatory Manager: J. D. Explore 5% Nutrition's employee directory with LeadIQ.

What industry does 5% Nutrition belong to?

5% Nutrition operates in the Wellness and Fitness Services industry.

What technology does 5% Nutrition use?

5% Nutrition's tech stack includes AdRoll, Criteo, Google AdSense, Twitter Ads, BigCommerce, SendGrid, ActiveCampaign and Trello.

What is 5% Nutrition's email format?

5% Nutrition's email format typically follows the pattern of FLast@5percentnutrition.com. Find more 5% Nutrition email formats with LeadIQ.

When was 5% Nutrition founded?

5% Nutrition was founded in 2014.

5% Nutrition

Q: What is 5% Nutrition's official website and social media links?

5% Nutrition's official website is 5percentnutrition.com. 5% Nutrition has social profiles on LinkedIn.

Q: How many employees does 5% Nutrition have currently?

5% Nutrition has approximately 26 employees.

Q: What technology does 5% Nutrition use?

5% Nutrition's tech stack includes gstatic.com, Cart Functionality, reCAPTCHA, ShipStation, Snap Pixel.

Q: What is 5% Nutrition's NAICS code?

5% Nutrition's NAICS code is 71394 (Fitness and Recreational Sports Centers).

Wellness and Fitness ServicesFlorida, United States11-50 Employees

5% Nutrition was founded in 2014 by legendary bodybuilder Rich Piana and operates in the wellness and fitness space with a focus on pushing beyond the ordinary. Based in Largo, Florida, the company offers a broad line of premium sports-nutrition products that cover pre-workouts and a range of supporting formulas designed to enhance performance. The formulations emphasize effective dosing while maintaining palatable taste, aligning with an emphasis on real-world results for users.

The brand positions itself as a lifestyle reference for people who pursue the 5% mindset daily, extending beyond supplements to a community of enthusiasts who value discipline and goal-oriented training. It relies on well-researched ingredients and innovative formulas within the sports-nutrition market, and in March 2024 announced a limited edition Legendary Kit featuring three supplements and a T-shirt to mark a new offering.