Growth potential Acquired by Associated Luxury Hotels International in 2024 signals integration into a larger hospitality marketing ecosystem, presenting cross sell opportunities for ALHI properties, partner hotels, and other hospitality brands seeking integrated marketing and PR services.

Agency expansion Recent high-profile client wins and strategic hires (Visit Anaheim campaign, Rancho Coastal Humane Society, director of digital activation) indicate a ramping capacity for larger, multi-channel campaigns and a willingness to scale client engagements.

Digital activation Adding a director of digital activation and emphasis on digital marketing, social, and paid media suggest opportunity to upsell data-driven performance services, analytics, and cross-channel attribution for clients transitioning from traditional to digital-first strategies.

Hospitality & destinations Active involvement with Visit Anaheim and hospitality networks points to a strong foothold in tourism and destination marketing, offering potential to expand into convention bureaus, regional tourism boards, and hotel groups seeking cohesive PR, social, and influencer programs.

Mid-market services Revenue range and employee size place 62Above in a sweet spot for mid-market brands requiring integrated marketing with flexible teams; target similar mid-market agencies, nonprofits, and regional brands seeking scalable, award-winning campaigns.