Strategic Growth & Leadership 72andSunny has recently strengthened its leadership team with the appointment of new Chief Strategy Officer Rich Santiago and a promotion of Lora Schulson to Global Chief Production Officer. These leadership changes highlight the company's focus on expanding strategic and production capabilities, presenting opportunities for specialized consulting, executive training, or executive coaching services.
Innovation Recognition Recognized as one of Fast Company’s Most Innovative Companies and a multiple-time award recipient, 72andSunny actively seeks disruptive creative solutions. This focus on innovation opens avenues for technology vendors, creative software providers, and cutting-edge marketing solution companies to partner or offer products aligned with their award-winning standards.
Expanding Market Presence With multiple international offices in Amsterdam, Los Angeles, New York, Sydney, Toronto, and Singapore, 72andSunny aims to serve global and diverse markets. Business opportunities include localization services, regional media buying, multicultural marketing strategies, and localized digital tools tailored for these key markets.
Digital & Social Platform Initiatives The company’s recent launch of a social app that mimics Spill indicates a willingness to innovate in digital social spaces, despite some criticism. This creates potential for collaboration, technology licensing, or digital platform development services to enhance or complement their social engagement strategies.
Financial Capacity & Scale With annual revenues estimated between $250 million and $500 million and a sizeable employee base, 72andSunny represents a substantial enterprise capable of investing in diverse marketing, technology, and consultancy services, providing a broad scope for tailored business development opportunities across multiple sectors.