Global Growth 72andSunny operates across multiple international markets including Amsterdam, Los Angeles, New York, Sydney, Toronto and Singapore, indicating strong potential for multinational brand campaigns and regional market adaptation work.

Award Winning With multiple Agency of the Year recognitions and frequent Ad Age/AW nominations, there is a proven track record of delivering high-impact creative and strategic work that can be leveraged to win high-value clients seeking innovation.

Retail & Travel Momentum Recent wins with Booking.com and Foot Locker Europe, plus campaigns around retail experiences, suggest opportunities in travel, e-commerce and retail brands seeking integrated marketing, brand films and in-store storytelling.

Leadership & Talent Strategic leadership expansion in Singapore and executive strategy hires signal a focus on regional growth and capability depth, creating upsell opportunities for larger strategic engagements and capability-led proposals.

Tech & Data Enablement Adoption of a broad tech stack including Google Ads, Adobe Experience Cloud, Contentful and Piwik PRO Core points to a capability in data-driven marketing, personalized experiences and martech integration that can be offered to data-forward clients.