Untapped Entertainment Vertical 87AM operates as a full-service creative agency with deep experience in live entertainment, motion picture, television, fashion, video game, and lifestyle sectors, indicating strong potential to upsell integrated campaigns and cross-vertical partnerships using their proprietary analytics to optimize ROI.

Digital Analytics Focus The agency harnesses a proprietary suite of analytic tools to measure campaign effectiveness and reach, presenting an opportunity to position data-driven performance marketing services, attribution modeling, and measurable ROIs for brands seeking better marketing hygiene.

Part of Allied Network As part of the Allied Integrated Marketing family with 21 offices, 87AM can leverage a broad entertainment marketing network for co-marketing, national campaigns, and cross-office collaboration, enabling scalable national and regional sales proposals.

Small to Mid-Tier Scale With 51-200 employees and revenue in the 0-1M range, there is a clear opportunity to offer scalable, cost-effective packages, retainer-based retargeting programs, and phased expansion services to help them grow without large upfront commitments.

Tech Stack Alignment Utilize their reliance on web-based tools (Google Analytics, Tag Manager, jQuery, PHP) and media formats across mobile, online, broadcast, and print to propose integrated digital campaigns, site optimization, and analytics-driven content strategies that fit their current tech environment.