Luxury market focus Target affluent buyers and sellers in St. Augustine, Ponte Vedra, and Jacksonville with premium property campaigns, leveraging their expertise in luxury homes, waterfront, beachfront, and golf course properties to identify high-value listings and exclusive buyer leads.

Global exposure Position 97Park as a boutique brokerage with a sophisticated marketing approach that emphasizes international reach and online engagement to attract globally sophisticated clients, creating cross-border lead generation opportunities and partnerships.

Tech-enabled Utilize the current tech stack (WordPress, Amplitude, New Relic, UserWay, Open Graph) to optimize user experience, track client behaviors, and refine marketing funnels, enabling targeted outreach and personalized property recommendations.

Growth through partnerships Leverage comparisons to larger firms by pursuing collaboration with national and global broker networks, referral programs, and cross-agency marketing to expand listing opportunities and access to high-net-worth buyers.

Scalable digital branding Capitalize on a user-friendly online experience to generate digital leads, showcase luxury listings with compelling media, and convert higher-intent visitors into inquiries, creating scalable sales opportunities as the firm grows.