Strategic Leadership 9Marks recently appointed a new president in April 2025, indicating leadership transition that may create openness to new partnerships, programs, and sponsorships with aligned biblical and church-health initiatives.

SBC Engagement Active participation in major denominational events such as the Southern Baptist Convention Annual Meeting suggests opportunities to engage church networks, pastors, and decision-makers who attend these gatherings.

Digital Outreach The organization operates a digital resource platform and hosts events, presenting opportunities to upsell premium training, memberships, or sponsored content to church leaders seeking biblically centered guidance.

Resource Partnerships Past collaborations with theological institutions indicate potential for co-hosted conferences, curricula, or credentialed programs that can be monetized through partnerships.

Scale Potential Revenue is in a startup to SMB range with a small staff, suggesting potential for scalable products or services targeting mid-sized churches and networks seeking healthy church models at a reasonable price point.