Scale Opportunistically Established revenue range of 100M-250M and a mid-sized team (51-200 employees) indicate capacity for larger, multi-market campaigns and national initiatives. Pursue upsell of integrated advertising offerings and cross-channel programs leveraging their existing tech stack and agency positioning.

Campaign Amplification Recent launch of Discover South Carolina and ongoing brand positioning as architects of the Unfair Advantage suggest a readiness for bold, regionally focused marketing initiatives. Propose disruptive, outcome-driven campaigns that emphasize niche destination marketing and competitive differentiation.

Public Relations Momentum Hiring of senior PR leadership and award recognition in 2022-2023 show strong emphasis on narrative, media, and experiential campaigns. Offer PR-enabled productized services, event marketing, and influencer partnerships to extend reach and create measurable buzz for clients.

Lottery & Experiential Fit Agency has existing partnerships with Pennsylvania Lottery and Play Pennsylvania, highlighting strength in government-related and regulated markets. Target CSU, state lotteries, and regulated brands with bundled creative, media, and performance analytics offerings tailored to compliance and analytics-driven marketing.