Unfair Advantage Positioning Leverage 9Rooftops’ emphasis on rapid, unconventional strategies and the side door approach to pitch services that promise competitive differentiation for brands in crowded markets. Position as a partner who can unlock non-traditional growth levers beyond conventional advertising.

Public Relations & Campaign Innovation Capitalize on their growth in PR leadership and award-winning event experiences by offering integrated PR and experiential marketing packages, including high-impact campaigns like Discover South Carolina to attract partnerships with regional tourism boards, destination marketing organizations, and local brands seeking story-driven activations.

Enterprise Tech Enablement Highlight opportunities to optimize their tech stack with advanced analytics, marketing automation, and scalable content delivery to support multi-channel campaigns, given their use of Sitecore, Progress Sitefinity, and AWS. Propose tools that improve measurement, ROI, and cross-channel orchestration.

Stable Growth & Scale Potential With revenue in the upper six figures to low seven figures and a 51–200 employee base, they are positioned for larger, multi-market deals. Target mid-to-large brands seeking fast-turnaround, flexible campaigns with measurable impact and potential for national or regional expansion.

Strategic Partnerships Pursue opportunities with state tourism agencies, lotteries, and consumer brands that require creative marketing, experiential events, and rapid execution. Their recent campaigns and client renewals indicate openness to long-term collaborations and contract-based engagements that can be upsold with data-driven storytelling.