Premium, boutique Target upscale social events and luxe celebrations as a core proposition, positioning Christina Gunter’s CWEP credentials and “wow factor” as differentiators to win high-margin, intimate client engagements.

Boutique scale Although operating with minimal staff, leverage the founder’s brand and personalized service to pursue concierge-style wedding and event planning packages for affluent clients seeking bespoke experiences.

Digital presence Capitalize on existing tech stack (WordPress, Google Workspace) to optimize lead capture, portfolio showcasing, and client testimonials; consider targeted ads or SEO enhancements to attract discerning hosts.

Network leverage Align with larger peers in the curated events space or referral networks to generate collaboration opportunities, cross-promotions, and subcontracting for larger weddings as growth channels.

Growth avenues Explore scalable service tiers (planning only, partial planning, on-demand day-of coordination) and strategic partnerships with venues and vendors to increase revenue while maintaining boutique service quality.