TTCA Channel Leverage the official TTCA partnership to secure recurring team orders for uniforms, apparel, racquets and equipment by targeting coaches and clubs and offering co-branded kits and the Perfect Fit Program to convert teams into loyal, repeat customers.

Digital Marketing The current tech stack supports analytics and SEO; opportunities exist to improve conversions and acquisition through enhanced eCommerce tracking, targeted customer segments such as coaches, parents and players, optimized product pages, and email capture plus retargeting to raise average order value.

Team Sales Growth Focusing on B2B team sales, develop bulk pricing, streamlined team outfitting workflows and a coach portal to simplify orders, while aligning with TTCA and local clubs to become the preferred supplier for team gear.

Local Expansion Based in Lubbock, Texas, pursue regional growth into Texas and the Southwest by expanding shipping capabilities and partnerships with regional clubs and schools to build local market share and recurring orders.

Partnerships & Products Strengthen supplier relationships to broaden product categories and consider private label or branded offerings for clubs, while adding accessories, training aids, bags and customization options to increase basket size and differentiate from larger retailers.