Expanding Client Base A-to-Be has recently secured new tolling contracts with clients like Rmtaonline and Houbolt Road Extension JV, indicating a growing footprint in the US toll infrastructure market which presents ongoing sales opportunities for advanced toll collection and traffic management solutions.

Technological Innovation With a focus on innovative, vendor-agnostic mobility solutions and active research and development collaborations involving universities and startups, A-to-Be is well-positioned to offer cutting-edge, customizable technology to clients seeking to upgrade or expand their traffic and tolling systems.

Market Presence A-to-Be’s nearly four-decade experience in Europe and the US provides a competitive advantage for penetrating markets with similar transportation infrastructure needs, especially in regions emphasizing seamless and sustainable mobility solutions.

Leadership & Growth Recent executive appointments, including the hiring of a new CEO and Chief Sales Officer for North America, reflect a strategic focus on strengthening leadership and driving market expansion, which could be leveraged to identify upsell and cross-sell opportunities to existing and new clients.

Financial Investment Opportunities Although A-to-Be operates with a revenue range of one to ten million dollars, exploring investment in their innovative mobility solutions could align with larger infrastructure project budgets, especially in markets aiming to modernize traffic management and toll systems.