Expanding Client Base A-to-Be has recently secured new contracts with notable transportation authorities like RMTA and Houbolt Road Extension JV, indicating strong growth in the toll collection sector. This expansion suggests opportunities to offer complementary mobility solutions and integrated traffic management systems to similar agencies seeking modern, reliable tolling technology.

Market Presence With nearly 40 years of experience across Europe and the US, A-to-Be demonstrates a proven track record in mobility technology, positioning it as a trusted partner for agencies aiming to upgrade legacy tolling infrastructure and implement innovative, vendor-agnostic solutions.

Leadership & Strategic Growth Recent leadership appointments, including a new CEO and a Chief Sales Officer for North America, highlight A-to-Be’s focus on strengthening its market strategy and sales capabilities in the US, opening avenues for targeted outreach to municipalities and transportation authorities seeking scalable tolling technologies.

Technology & Innovation A-to-Be employs advanced tech stacks such as Open Graph, Google Tag Manager, and other modern tools, which can be leveraged to demonstrate cutting-edge, scalable solutions for clients looking to enhance traffic flow, data analytics, and customer experience in toll operations.

Financial and Growth Potential With revenues estimated between 10M and 25M and ongoing contracts, A-to-Be presents a promising growth opportunity in the tolling industry. Engaging with the company through strategic partnerships and joint ventures could accelerate market penetration in the US and expand the scope of mobility services offered.