Expanding Digital Services A1 Makedonija continuously enhances its digital product offerings, including launching advanced TV platforms and specialized solutions like the A1 Combo Box Go, positioning themselves as a comprehensive digital lifestyle provider. This creates opportunities to upsell integrated packages and attract customers looking for all-in-one connectivity solutions.

Strong Market Presence With over 1.2 million subscribers and extensive coverage across North Macedonia, A1 has established a significant customer base. This provides a large potential market for new telecom and digital services, especially for personalized or targeted marketing campaigns aimed at increasing customer engagement and loyalty.

Focus on SME Solutions The launch of Envoice software tailored for small and medium enterprises indicates A1’s commitment to supporting business clients. There are sales opportunities in expanding B2B ICT solutions, cloud services, and tailored connectivity packages to the SMB segment.

Recent Digital Innovations The implementation of automated webshops and digital platforms enhances customer experience and streamlines service delivery. Partners and resellers can leverage these technologies to offer value-added services or extend digital marketing efforts, opening new channels for revenue growth.

Competitive Positioning As a key competitor of T-Mobile Macedonia in a growing telecom market, A1 is actively investing in new offerings and network upgrades. Business development efforts can focus on differentiating through customized solutions, bundling services, and targeting enterprise customers to secure a larger market share.