Strong Customer Loyalty With over 25 years of operation and a high rate of repeat customers and referrals, AAM's Mild to Wild Rafting and Jeep Trail Tours demonstrates significant customer loyalty, indicating opportunities to introduce loyalty programs or personalized packages to further enhance retention and lifetime value.

Expanding Experience Offerings The company offers a diverse range of adventure packages including river rafting, Jeep tours, interpretive Mesa Verde Tours, and train excursions, presenting opportunities to bundle or cross-sell these experiences to increase average transaction size.

Tech-Driven Engagement Utilizing tools like HubSpot Analytics, Hotjar, and Mailchimp, the company actively tracks customer behavior and engagement, which could be leveraged to develop targeted marketing campaigns and enhance digital customer outreach for new customer acquisition.

Mid-Size Market Presence Operating with an employee base of 11-50 and revenue between 10 and 25 million dollars, AAM's targets mid-sized adventure tourism markets, presenting opportunities for strategic partnerships with local hotels, travel agencies, or outdoor gear brands to expand reach and drive new bookings.

Growth Potential As Southwest Adventure experts with a strong regional reputation, there is potential to expand into neighboring states or develop new adventure experiences, tapping into the growing outdoor tourism trend and capturing a broader customer base interested in authentic outdoor adventures.