Market Presence Decline With the closure of several stores in California and Texas, Aaron Brothers is experiencing a contraction in physical retail locations, indicating potential opportunities to offer e-commerce solutions or alternative distribution channels to reach their remaining customer base.

Target Customer Segments As a community-focused art supplies retailer with a heritage dating back to 1946, the company likely values artistic community engagement, presenting opportunities to introduce innovative marketing campaigns or loyalty programs aimed at professional artists, hobbyists, and educational institutions.

Digital Engagement The use of sophisticated analytics and tracking tools like Google Analytics and Tag Manager suggests a focus on digital marketing, offering prospects for advanced customer data integration, personalized marketing solutions, or enhanced online shopping experiences to boost sales.

Growth Potential Although currently operating under 120 stores across nine states with a revenue between $100 million to $1 billion, there is room for expansion through online channels and strategic partnerships in the art and craft industry to capitalize on their brand legacy.

Competitor Landscape Operating in a competitive landscape alongside large retailers like Michael's, Hobby Lobby, and Etsy, Aaron Brothers can benefit from tailored sales strategies that emphasize their commitment to craftsmanship and artistic inspiration, opening avenues for premium product lines or exclusive collaborations.