Market Presence Decline The company operates 118 stores across nine states but has recently closed several locations, including in Berkeley and Texas, indicating a strategic contraction. This presents an opportunity to target former store sites with new product lines or retail solutions to recapture consumer interest.

Art Supplies Focus As a longstanding retailer offering art supplies and custom framing, Aaron Brothers caters to a community of artisans and hobbyists. This creates a niche market for premium art materials, framing accessories, and educational content that can be promoted through targeted campaigns.

Digital Engagement Opportunities The company's website utilizes modern analytics and tracking tools like Google Analytics and Facebook Pixel, signaling openness to digital marketing and online sales strategies, which can be leveraged for lead generation and personalized outreach.

Potential Expansion Zones Given its focus on art and community-building, there is potential to expand into underserved markets or online platforms that support artistic communities, enabling growth despite store closures and physical retail challenges.

Competitive Context With revenues between $100 million and $250 million and comparisons to major retail players with large workforces, Aaron Brothers represents a mid-sized player that could benefit from innovative merchandising or supply chain solutions to differentiate in a competitive retail landscape.