CRM Modernization With Salesforce in use and a mid-sized national footprint, AAUW has an opportunity to modernize donor and member CRM, unify giving data across programs, automate fundraising campaigns, and tighten reporting to improve ROI on their $25–$50M revenue base while aligning with their 2025 strategic priorities.

Donor Engagement Enhance donor engagement and retention through segmented campaigns, recurring giving, and digital experiences leveraging AAUW's marketing stack (AddThis, Adobe Creative Suite) and e-sign workflows (Adobe Sign), turning volunteers and donors into long-term funders.

Event Partnerships Capitalize on active regional events and partnerships by offering integrated event management and sponsor/partner relationship tools, seamless registration, and data capture that feed into the central CRM for cross-program outreach and fundraising.

Talent Acquisition Optimize recruitment and onboarding using the existing iCIMS setup, streamline candidate experiences, automate document workflows with Adobe Sign, and support DEI hiring initiatives that align with AAUW’s equity mission and program expansion.

Fellowships and Grants Support AAUW’s fellowship and grant programs with a streamlined application portal, review workflow, and funding tracking integrated with Salesforce, enabling better oversight, reporting, and scalable expansion of programs like fellowships and international partnerships.