Sustainable model ATG operates as a state-regulated operator owned by the horse racing sport, with all profits returned to the industry. This unique structure signals stability, long-term partnerships with governing bodies, and a potential sales angle around compliant, impact-focused initiatives and sponsorships tied to Swedish horse sports.

Growth and headwinds While ATG aims to grow turnover and deliver more value to horse sports, recent reports show declines in net gaming revenue and operating profit driven by gambling tax changes. This presents opportunities to offer efficiency-enhancing tech, tax optimization services, or diversified product offerings to stabilize margins.

Digital footprint ATG deploys a modern tech stack including LinkedIn Recruiter, GitHub, Contentful, PostgreSQL, SageMaker, Azure, and Adobe Suite. This indicates openness to data-driven marketing, cloud-based solutions, and content/creativity tooling—ideal for partnerships around analytics, CRM enhancements, and martech integrations.

Market position As Sweden’s state-regulated horse racing operator with a broad customer base focused on responsible gaming, ATG can be a key customer for risk, compliance, and responsible gaming software, as well as analytics platforms to optimize player segmentation and retention across gambling verticals.

Talent and partnerships With a workforce of 501-1000 and emphasis on personal development and healthy customer relationships, there is potential to propose workforce training, leadership development programs, or B2B services that align with ATG’s values and help scale their operations while maintaining responsible gaming standards.