Small but focused Target a two-location, small team ABA practice with growth potential by offering scalable, low-overhead technology and practice management solutions tailored for small clinics.

Autism services niche Position as a partner for expanding evidence-based Applied Behavior Analysis services, with emphasis on center-based programs for children with autism in Midland and Alma, highlighting accessibility and family-oriented care.

Limited revenue base Recognize near-entry level revenue (<1M) and propose tiered packages or bundled services (billing, scheduling, data collection, teletherapy options) to increase install velocity and customer lifetime value.

tech stack alignment Leverage existing digital footprint (WordPress site, Google Maps, oEmbed, JSON-LD) to introduce CRM, patient engagement, and marketing automation that integrate with current tools to drive inquiries and referrals.

growth opportunities Explore partnerships with regional networks and larger autism providers as an acquisition or referral channel, plus regional expansion planning to consolidate market share in central Michigan.