Market Fit Position ABA in the wellness and fitness services space with a focus on mid-size businesses (201-500 employees) seeking digital transformation and enhanced customer experiences, leveraging their tech stack (Salesforce, Google Cloud, Shopify) to streamline member onboarding, payments, and class bookings.

Tech Enablement Target ABA for offerings that optimize their cloud and analytics footprint, such as CRM integration improvements, performance monitoring, and e-commerce optimization, given their use of Salesforce, Google Cloud, New Relic, Dynatrace, and WP Engine.

Digital Growth Capitalize on ABA’s online presence and commerce needs by proposing scalable Shopify and WordPress-based solutions, plus robust data analytics to drive member acquisition, retention, and cross-sell opportunities across services.

Operational Efficiency Offer services that reduce friction in scheduling, payments, and member engagement to improve retention and lifetime value, aligning with their revenue visibility and potential expansion plans in wellness services.

Strategic Partnerships Explore collaborations around analytics-driven marketing, loyalty programs, and performance dashboards to support growth initiatives and potential expansion into new wellness verticals, leveraging ABA’s growth funding and scalable tech stack.